The Confederation of Indian Pharmaceutical Industry (SSI) is an apex body of small scale manufacturers of drugs and pharmaceuticals in the Country.

CODE OF ETHICS – MARKETING PRACTICES

1.

 No new product shall be promoted before FDA registration.
2.
 All promotional materials shall provide the prescribing-information in correct clear and legible manner.
3.
 Promotional materials should not carry misleading price-comparisons.
4.
 Exaggerated claims should not be made in promotional materials.
5.
 All efforts should be made before deciding the brand name so that it does not infringe someone else’s trade mark.
6.
 Companies shall not offer monetary or any other reward to doctors as a consideration for seeking product support.
7.
 Companies shall not conduct residential CME (continuing medical education) programmes.
8.
 Companies shall offer only modest refreshments (small lunch/dinner) during CMEs and medical conferences.
9.
 Companies shall not sponsor foreign/domestic trips for doctors to seek product support.
10.
 Companies shall make only appropriate/reasonable contributions for medical conferences.
11.
 During symposium, congress etc. gifts offered to medical and allied professionals shall be kept to modest levels.
12.

Companies shall not import and market scheduled formulations with the purpose of circumventing the ceiling prices fixed for similar domestic formulations or for circumventing the provisions of DPCO.
13.
 Where ever applicable, companies must strictly adhere to ceiling prices of formulations as fixed by the govt. from time to time.
14.
 Guidelines for Medical Representatives (MRs)
a.
 MRs shall be provided adequate training regarding medical information so that they may present product information to the medical profession in correct & ethical manner.
b.
 MRs shall not offer any inducement to gain product support from the medical profession.
c.
 When MR’s have prior permission to conduct meetings with the medical profession, they may offer tea / soft-drinks with light snacks.
d.
 MR’s shall maintain records of all samples received & distributed by them.
e.
 MRs shall not offer financial/material benefits to stockists / retailers for pushing the companies products.


This Site is developed and maintained by Prashant H. Pandya for
Confederation of Indian Pharmaceutical Industry (ssi)
Site updated on Monday, May 11, 2009 4:52 PM